Do your ads actually pay for themselves?
Most restaurant ad budgets fail on the landing page, not the ad. Enter your budget, click cost and conversion rate to see your real cost per customer — and the exact conversion rate you need to break even.
Your campaign numbers
Estimates are fine. Your ad platform reports the first two numbers directly.
Local restaurant campaigns usually run $500–$3,000 a month.
Local food search and social clicks typically cost $0.60–$2.50.
A fast ordering page converts 4–7% of ad clicks. A slow site or a PDF menu drops under 2%.
Canadian takeout averages $30–$55 per order.
Count the first order plus repeats within twelve months. Retention marketing usually gets this to 4–8.
Gross margin on a direct order is typically 60–70% after food and packaging.
3.03×
$30 to acquire a customer worth $91 in margin
Each acquired customer returns more margin than they cost in their first year, so more budget should mean more profit.
Break even at 1.3% conversion, or at $4 per click if your conversion rate stays where it is.
Return is measured on gross margin, not sales, so a 1.0× line is true break-even. Break-even conversion = cost per click ÷ margin value of a customer.
What the budget buys
Clicks per month
1,250
At $1 per click
New customers per month
50
$30 each
First-order revenue
$1,750
1.17× on the first order alone
First-year revenue
$7,000
$4,550 of that is margin
Break-even conversion rate
1.3%
You are at 4.0% today.
Most you can pay per click
$4
You are paying $1 today.
Return across conversion rates
Everything above the dashed 1.0× line makes money. This is why a faster ordering page beats a bigger budget.
More free tools
See what your website is costing you in lost orders.
Model how word-of-mouth compounds over time.
Find the customer ceiling your churn rate creates.
What one customer is worth, and what you can spend to get one.
What delivery-app commission costs you every year.
How much volume can you lose after raising prices and still break even?
How many new orders a promo needs to pay for itself.
Orders per month needed to cover your fixed costs.
Where distance turns a delivery order into a loss.
Whether your rewards program earns back what it gives away.
Food plus labour against the 60% benchmark.
Watch word-of-mouth spread through households — and where it stalls.
Work backwards from the profit you want to the orders and crew it needs.
Fix the page, not the budget
A 15-minute walkthrough of the ordering page, guest checkout and ad tracking that turn clicks into orders.
Book a free demoThese numbers are estimates based on what you enter and what we see across independent restaurants. They are not a guarantee of performance.
