How much are the delivery apps really taking?
Marketplaces are good at finding you new customers. They are expensive at serving the ones who already know you. Enter your numbers to see the annual commission bill — and what comes back when repeat customers order directly instead.
Your marketplace orders
Estimates are fine. Only count orders that come through a delivery marketplace.
Count only orders that arrive through DoorDash, Uber Eats, SkipTheDishes, etc.
Marketplace orders often run a few dollars higher than direct orders.
Most restaurants see the majority of marketplace orders come in as delivery. The remainder is pickup.
Marketplace commission on delivery orders is typically 25–30%.
Pickup orders are cheaper — usually 10–15% commission.
Repeat customers are the ones you can move. Restaurants running direct ordering usually shift 20–40% within a year.
$73,800
On $360,000 of marketplace sales at an effective 20.5% blended commission
Every order you move to your own site recovers about $8 — the commission you no longer hand over.
Recovered = shifted sales × your blended commission rate. This is about moving repeat customers, not switching marketplaces off — discovery still has value.
What you get back
Commission today
$73,800
Per year, at your current mix
Commission avoided
$22,140
On $108,000 of shifted sales
Recoverable per year
$22,140
30% of orders moved in-house
Margin recovered per order
$8
20.5 points of every order
Delivery commission
$63,000
On $252,000 of delivery sales at 25%
Pickup commission
$10,800
On $108,000 of pickup sales at 10%
Where the money goes
Same annual sales, split between what you keep and what marketplaces take.
Marketplaces earn their fee on a customer's first order — that is discovery you did not pay for up front. The expensive part is paying it again on every repeat order from someone who already loves your food.
More free tools
See what your website is costing you in lost orders.
Model how word-of-mouth compounds over time.
Find the customer ceiling your churn rate creates.
What one customer is worth, and what you can spend to get one.
The conversion rate your ads need to pay for themselves.
How much volume can you lose after raising prices and still break even?
How many new orders a promo needs to pay for itself.
Orders per month needed to cover your fixed costs.
Where distance turns a delivery order into a loss.
Whether your rewards program earns back what it gives away.
Food plus labour against the 60% benchmark.
Watch word-of-mouth spread through households — and where it stalls.
Work backwards from the profit you want to the orders and crew it needs.
Move repeat orders in-house
A 15-minute walkthrough of direct ordering, your own driver dispatch and the SMS that brings marketplace customers back to your site.
Book a free demoThese numbers are estimates based on what you enter and what we see across independent restaurants. They are not a guarantee of performance.
