Campaign Analytics

Measure the effectiveness of your SMS and email marketing campaigns with delivery metrics, order attribution, and revenue impact analysis.

Key metrics

• Total recipients — Number of messages sent (actual vs. estimated).
• Delivery rate — Percentage of messages successfully delivered. Failed messages are logged with error details per recipient.
• Attributed orders — Orders placed within the attribution window after a campaign was sent.
• Revenue attributed — Total revenue from attributed orders.
• ROI — Revenue attributed divided by campaign cost (message fees).

Attribution logic

An order is attributed to a campaign when all of the following are true:

1. The customer's phone number matches a campaign recipient.
2. The order was placed after the campaign was sent.
3. The order was placed within the attribution window (configurable, default: 7 days).

If a customer received multiple campaigns, the order is attributed to the most recent one (last-touch attribution).

Per-recipient tracking

Each campaign tracks individual recipient statuses:

• Pending — Queued for sending.
• Sent — Message dispatched successfully.
• Failed — Message failed with a logged error (e.g. invalid number, carrier rejection).