Predictive Triggers

Beyond simple event triggers (order placed, signup, etc.) you can fire automations off the platform's predictive scores — letting you act on what a customer is about to do, not just what they've already done.

Available predictive triggers

• RFM segment entered — Fire when a customer becomes a Champion, At Risk, Hibernating, etc.
• Churn risk band changed — Trigger a win-back when a customer crosses into High or Critical.
• Predicted CLV threshold — Greet high-CLV new customers with a VIP welcome.
• Days since last order — Pair with churn band for finer-grained timing.

How evaluation works

Predictive scores are recalculated daily. Each evening, the automations engine checks every active automation and fires for customers who newly match the trigger condition, respecting your send windows and fire-once rules.