Menu Engineering Matrix

A 2x2 view that plots every menu item by popularity (units sold) against profitability (margin), so you can see at a glance which items pull their weight.

The four quadrants

• Stars — High popularity, high profit. Protect and promote them.
• Plowhorses — High popularity, low profit. Re-engineer the recipe or raise the price slightly.
• Puzzles — Low popularity, high profit. Worth promoting harder or repositioning on the menu.
• Dogs — Low popularity, low profit. Candidates for removal.

Items inherit margin data from the food-cost field you set per item. Items missing a food cost are flagged so you can complete the data.