Referral Program

Turn your best customers into brand ambassadors. The referral program lets existing customers share a unique code with friends — rewarding both the referrer and the new customer when an order is placed.

Key features

• Unique referral codes — Each customer receives a personalised code (e.g. JOHN4X3K) that they can share.
• Flexible rewards — Reward referrers with loyalty points or auto-generated discount codes. Offer new customers a percentage or flat-dollar discount.
• Tiered incentives — Escalating reward values as referrers hit milestones (e.g. after 5 referrals, reward increases).
• Shareable links — One-tap sharing via Web Share API, copy-to-clipboard, and UTM-tracked URLs.
• Comprehensive abuse prevention — Server-side checks for self-referrals, existing customers, same-household addresses, rate limiting, and duplicate usage.
• Checkout integration — Referral codes can be entered manually or auto-applied via URL parameters.
• Admin analytics — Dedicated dashboard with conversion rates, top referrers, revenue impact, and redemption logs.

How it works (at a glance)

1. An existing customer generates their referral code from the Refer tab in their account.
2. They share the code or a referral link with a friend.
3. The friend enters the code at checkout (or visits the link, which auto-applies it).
4. The friend receives a discount on their first order.
5. After payment is confirmed, the referrer is automatically rewarded (loyalty points or a discount code).