Referral Analytics

Monitor the performance and ROI of your referral program with a dedicated analytics dashboard and CRM integration.

Analytics dashboard

Navigate to Analytics → Referral Analytics in the admin panel to view the full dashboard. Key metrics include:

KPI cards

• Total Referral Codes — Number of unique referral codes generated by customers.
• Total Redemptions — Number of successful referral orders placed.
• Conversion Rate — Percentage of generated codes that led to at least one completed referral.
• Total Discounts Given — Sum of all referee discount amounts applied.

Top referrers

A ranked table showing your most successful referrers, including:

• Customer phone number
• Referral code
• Number of successful referrals

Recent redemptions

A chronological log of all referral redemptions showing:

• Referee phone number
• Discount amount applied
• Referrer reward value and type
• Status (pending, completed)
• Date and time

CRM integration

When viewing a customer in the CRM detail modal, a Referral Activity section displays their referral history:

• Recent referral redemptions where this customer was the referrer.
• The referred customer's phone number.
• The discount and reward amounts.
• The status and date of each redemption.

This provides context when managing customer relationships and identifying your most valuable advocates.