Time to Second Order

    A histogram showing how long it typically takes a first-time customer to come back for a second order — the single best predictor of long-term retention.

    How to read it

    • The X axis groups customers by days between order #1 and order #2 (0–7, 8–14, 15–30, 31–60, 60+).
    • The Y axis shows what percentage of returning customers fall in each bucket.
    • The mode (tallest bar) is your typical win-back window — schedule win-back campaigns just before it ends.
    Tip: If most repeats happen within 14 days, an automation that triggers on day 10 with a small incentive captures the long tail before they slip away.