Trigger Conditions
Define the rules that determine which customers receive the automation.
Available conditions
| Condition | Description | Example |
|---|---|---|
| Days since last order | Number of days since the customer's most recent order | Greater than 60 |
| Total orders | Lifetime order count | Greater than or equal to 10 |
| Loyalty points | Current point balance | Greater than 80 |
| Total spent | Lifetime spend in dollars | Greater than 500 |
| Tags | Manual tags assigned to the customer | Has tag "VIP" |
Combining conditions
All conditions use AND logic by default — a customer must match every condition to trigger the automation. For example, "Days since last order > 60 AND Total orders > 5" will only match customers who are both lapsed and repeat buyers.
Tips
- Start with one condition and add more to narrow the audience.
- Use the customer CRM to preview which customers currently match your conditions before activating.
- Conditions are evaluated every 15 minutes by the automation engine.